Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations. Marketing tends to be seen as a creative industry, which includes advertising, distribution and sell...
Service Marketing mix adds 3 more p's, i.e. people, physical environment, process[1]service and follow-through are keys to a successful venture. The major difference in the education of services marketing versus regular marketing is that instead of the traditional "4 P's," ...
你要知道你的产品讲要focuson哪个消费群和消费档次)3.5Positioned(有利位置)3.6Strategypyramids(策略金字塔)3.7Marketingmix(4P's)(市场营销混析，这是对于你产品的全面诠释)3.7.1ProductandServicesandServicemarketing(产品和服务，你要销售什么产品和服务)3.7.2Place(地点，地点和销售方式是什么，...
in some cases, for specific customers. The four Ps, which are product, pricing, promotion and placement, are often referred to as the marketing mix.营销学里有4个核心观念(4P)：Product，Place，Price和Promotion。在一场求职的过程中，product就是求职者自己，找工作的人要把自己给推销出去...
3.3 Financial Objectives(财政目标)3.4 Target Marketing(目标市场)3.5 Positioned(有利位置)3.6 Strategy pyramids(策略金字塔)3.7 Marketing mix(4P's)(市场营销混析)3.7.1 Product and Services and Service marketing(产品和服务)3.7.2 Place(地点)3.7.3 Pricing(价格)3.7.4 Promotion...
31.市场营销组合(Marketing mix):是企业为了进占目标市场、满足顾客需求,加以整合、协调使用的可控制因素32.“4P---市场营销组合类型”(杰罗姆.麦卡锡):产品(product)、价格(price)、地点(place)、促销(Promotion)33.市场营销组合的特点:A.可控性B.动态性C.复合性D.整体性34.竞争企业4种类型(按竞争地位):市场...
that have taken place that should be taken to change their concepts, and vigorously strengthen the construction of information; attention to the application of information systems; to adjust the marketing mix strategies countermeasures in order to create a new environment Under the marketing advantages....
2) cross-cultural dimensions of marketing research; 3) cross-cultural aspects of marketing mix (products, price, promotion, and distribution; 4) cross-cultural marketing education and professional training; 5) cross-cultural practice in electronic marketing.The topics or themes listed abov...
1.负责制定项目计划 2.协助项目管理经理跟踪监督各个项目的工作进展 3.负责各个项目的项目人员的工作进度及各中表单文件的管理工作 4.协助项目管理经理考核项目施工组成员的工作业绩 5.组织协调技术人员的日常工作调配，解决项目过程中出现的问题 市场助理 the marketing assisstants 1.市场调研资料收集，市场...
2) cross-cultural dimensions of marketing research; 3) cross-cultural aspects of marketing mix (products, price, promotion, and distribution; 4) cross-cultural marketing education and professional training; 5) cross-cultural practice in electronic marketing.The topics or themes listed abov...